Initiative thrives on a culture of great work created by passionate people working as a team. We are a vibrant agency that places equal emphasis on a rigorous strategic approach and unrivalled client service. 

We are part of the IPG Mediabrands network, and in Latvia, we are one of the fastest growing full-service marketing communications agencies designed for the new era of consumer - brand engagement. Our vision is bold and future facing. We have chosen to take a path that leads to more effective and personalised communications, to drive success for both our clients and our team. The strength of Initiative lies not only in the high quality of our relationships with clients and partners, but the ability to develop new, long-lasting partnerships.